The Sports Media Thread

[Diomedes]

Super Bowl ads sold out September 4th. 
Bad Bunny was announced September 28th.

Some questions.

Do advertisers have any prior notification of who the performer is? [How could they, I figure.  News would leak.] 

Can advertisers re-sell their spots, or sell them back to the league?  What kind of "out" clauses do they have, if any?

Are there adjusters for cost in the event that the broadcast somehow greatly under- or over-delivers on audience?

Or the price is the price, whether the teams are Tennessee and Arizona and the halftime show is Adele, or the teams are the Cowboys and the Chiefs and the halftime is Bad Bunny.

[PhillyPhreak54]

All good questions.

CF's intrepid media reporter TeeVee Todd should be all over this.

[MDS]

Do advertisers have any prior notification of who the performer is? [How could they, I figure.  News would leak.]


its possible. apple and the nfl def had a short list and had a promo ready to go with the announcement, so im sure they knew who it was or who they were talking to. taylor included.

Can advertisers re-sell their spots, or sell them back to the league?  What kind of "out" clauses do they have, if any?


there might be some extreme fine print from a lawyer perspective, but generally the same advertisers who buy SB ads buy ads for other games and other programs, so there are very long very lucrative relationships going on here. if company XXX threw a fit and said we want out of the SB, nbc would probably say fine then just find someone else to buy the slot.

Can advertisers re-sell their spots, or sell them back to the league?  What kind of "out" clauses do they have, if any? Or the price is the price, whether the teams are Tennessee and Arizona and the halftime show is Adele, or the teams are the Cowboys and the Chiefs and the halftime is Bad Bunny.


yes for under, not over. theyre called make goods. they sell on an audience of XX million and if that is not delivered, they deliver free ads. the ad spots cant be like traded or anything, thats not a thing. the super bowl has no problem selling out inventory, so its not a great comp. take the world series.

the price is XXX in april or sept
the price is YYY a day before when you know its yanks/dodgers
the price is ZZZ a day before when you know its brewers/rays

so its like any product where buying in bulk in advance is cheaper and better, and if you want to wait until you know its a good matchup itll cost you more...unless its a weak sales time and waiting out will get you a better price. all in the game.

[PhillyPhreak54]

Good info.

Back to Jalen Hurts hating now.

[Diomedes]

Thank you Todd